Our People

Rudolf R Sinkovics

Rudolf R Sinkovics

Professor of International Business

Rudolf Sinkovics (PhD, WU Vienna, Austria) is Professor of International Business at the University of Auckland Business School. He has worked on relational governance issues with a particular focus on information and communication technologies as well as methodological issues in international business. Contemporary work focuses on ‘global challenges’ and responsible business, particularly in emerging market contexts. Rudolf.Sinkovics@auckland.ac.nz, https://www.sinkovics.com/rudolf

Benjamin Fath

Benjamin Fath

Senior Lecturer in Management

Benjamin Fath (PhD, University of Auckland) is a Senior Lecturer in Management at The University of Auckland where he teaches on the MBA program. His research interests include innovation, entrepreneurship and SME growth. Recent work analyses the microfoundations of strategic management in SMEs in the New Zealand context. b.fath@auckland.ac.nz

Antje Fiedler

Antje Fiedler

Senior Lecturer in Management

Antje Fiedler (PhD, University of Auckland) is Senior Lecturer in Management at The University of Auckland. Her research interests include growth and internationalisation of firms, with a focus on emerging Asia. Her current work investigates employee participation and knowledge exchange in MNCs. a.fiedler@auckland.ac.nz

Julia Fehrer

Julia Fehrer

Senior Lecturer in Digital Marketing

Julia A. Fehrer is Senior Lecturer in Digital Marketing at the University of Auckland Business School (New Zealand) and Research Fellow in Marketing & Service Management at the University of Bayreuth (Germany). Her research is positioned at the interface of digital marketing, information systems, and entrepreneurship. j.fehrer@auckland.ac.nz , https://unidirectory.auckland.ac.nz/profile/j-fehrer

Fernando Oliveira

Fernando Oliveira

Associate Professor

Fernando S. Oliveira (PhD, London Business School) is Associate Professor at Auckland University Business School. His research interests are in artificial intelligence with application in supply chain management. He has worked on sustainable transportation problems, including vehicle sharing and electrical vehicle adoption. In energy markers he is studying the impact of of market rules on CO2 emissions, renewable energy auctions, and strategic petroleum reserves. His current interests also include intelligent buildings and transportation, strategic food reserves, and the modelling of corruption. fernando.oliveira@auckland.ac.nz, https://unidirectory.auckland.ac.nz/profile/fernando-oliveira

Noemi Sinkovics

Noemi Sinkovics

Senior Lecturer in Interational Business

Noemi Sinkovics (PhD, U Manchester, UK) is Senior Lecturer in Management and International Business at the University of Auckland. Her research spans international business, entrepreneurship, and sustainable development. Recent outputs are policy-oriented, such as the business responsibility matrix, a diagnostic tool that supports the design of more effective interventions towards the UN Sustainable Development Goals (SDGs), and theory driven, such as the reconceptualization of social value creation. In contemporary empirical work she has challenged the effectiveness of CSR and labour standard compliance in the Bangladeshi garment sector. noemi.sinkovics@auckland.ac.nz, https://www.sinkovics.com/noemi

Alex Sims

Alex Sims

Associate Professor, Commercial Law

Alex Sims is an Associate Professor in the Commercial Law and the University of Auckland Business School. Her research interests are the regulation and governance of disruptive technologies, in particular, blockchain technology. Previous research includes copyright law, consumer law, trade mark law and privacy. Current interests include dispute resolution, and the use of blockchain technology in construction and supply chains. a.sims@auckland.ac.nz, https://www.business.auckland.ac.nz/people/asim033