rb @ auckland

Research themes and projects

Sustainable development and the business-society nexus

Sustainable development

This theme investigates how organisations can conduct business in an environmentally and socially sustainable way without risking financial viability. Specifically, we examine how firms work or collaborate with a wide range of other actors towards the SDGs and how SMEs and MNEs can use innovation to future proof their business models and establish resilience in the face of increasing resource constraint and other grand challenges (climate change, rising inequalities, migration).

  • Sinkovics, Noemi, Rudolf R. Sinkovics, and Jason Archie-Acheampong (2021), “Small- and medium-sized enterprises and sustainable development: In the shadows of large lead firms in global value chains,” Journal of International Business Policy, 4 (1), 80-101. https://doi.org/10.1057/s42214-020-00089-z
  • Sinkovics, Noemi, Sinkovics Rudolf R., and Jason Archie-Acheampong (2021), “The business responsibility matrix: A diagnostic tool to aid the design of better interventions for achieving the SDGs,” Multinational Business Review, 29 (1), 1-20. https://doi.org/10.1108/MBR-07-2020-0154
  • Sinkovics, Noemi, Samia Ferdous Hoque, and Rudolf R. Sinkovics (2016), “Rana Plaza collapse aftermath: Are CSR compliance and auditing pressures effective?,” Accounting, Auditing, and Accountability, 29 (4), 617-649. https://doi.org/10.1108/AAAJ-07-2015-2141
  • Sinkovics, Noemi, Rudolf R Sinkovics, Samia Hoque, and Laszlo Czaban (2015), “A reconceptualization of social value creation as social constraint alleviation,” Critical perspectives on international business, 11 (3/4), 340-363. https://doi.org/10.1108/cpoib-06-2014-0036
  • Sinkovics, Noemi, Rudolf R. Sinkovics, and Mo Yamin (2014), “The role of social value creation in business model formulation at the bottom of the pyramid – implications for MNEs?,” International Business Review, 23 (4), 692-707. https://doi.org/10.1016/j.ibusrev.2013.12.004

Global value chains and responsible business

Global value chains

Global Value Chains (GVCs) have exploded in the past decade and refer to the international dispersion of design, production, assembly, marketing and distribution of services, activities, and products. Within this research theme, we examine the consequences for firms (especially smaller firms) to engage and work within GVCs, and the opportunities to generate both economic and social value.

  • Hofstetter, Joerg S., Valentina De Marchi, Joseph Sarkis, Kannan Govindan, Robert Klassen, Aldo R. Ometto, Katharina S. Spraul, Nancy Bocken, Weslynne S. Ashton, Sanjay Sharma, Melanie Jaeger-Erben, Charlotte Jensen, Paul Dewick, Patrick Schröder, Noemi Sinkovics, Sherwat E. Ibrahim, Luke Fiske, Anthony Goerzen, and Diego Vazquez-Brust (2021), “From sustainable global value chains to circular economy—different silos, different perspectives, but many opportunities to build bridges,” Circular Economy and Sustainability. https://doi.org/10.1007/s43615-021-00015-2
  • Sinkovics, Noemi, Chia-Ling Liu, Rudolf R. Sinkovics, and Ram Mudambi (2021), “The dark side of trust in global value chains: Taiwan’s electronics and IT hardware industries,” Journal of World Business, 56 (4), 101195. https://doi.org/10.1016/j.jwb.2021.101195
  • Sinkovics, Noemi and Rudolf R. Sinkovics (2019), “International business and global value chains,” in Handbook on global value chains, Stefano Ponte, Gary Gereffi, and Gale Raj-Reichert (Eds.). Cheltenham, UK: Edward Elgar, 417-431. https://doi.org/10.4337/9781788113779.00035
  • Sinkovics, Noemi, Umair Shafi Choksy, Rudolf R. Sinkovics, and Ram Mudambi (2019), “Knowledge connectivity in an adverse context – global value chains and Pakistani offshore service providers,” Management International Review, 59 (1), 131-170. https://doi.org/10.1007/s11575-018-0372-0

ICTs and responsible business

Information and communication technologies (ICTs), platforms and recent disruptive technologies have tremendous impacts on inter-firm partnerships, the facilitation of relational exchange and the geographical organization of international business activities. However, the impacts are not uniquely positive (e.g. “virtuality trap”), context dependent and consequences on distributional outcomes (impacts on labour, profit-capture and rents) are not fully understood.

  • Kim, Daekwan, Ruey-Jer Jean, and Rudolf R. Sinkovics (2018), “Drivers of virtual interfirm integration and its impact on performance in international customer-supplier relationships,” Management International Review, 58 (3), 495–522. https://doi.org/10.1007/s11575-018-0344-4
  • Sinkovics, Rudolf R. and Noemi Sinkovics (2020), “The internet and international marketing – from trigger technology to platforms and new markets,” International Marketing Review, 37 (3), 437-446. https://doi.org/10.1108/IMR-07-2019-0185

Resilience of Small and Medium Enterprises (SMEs)

Resilience Arrowtown

New Zealand SMEs face distinct challenges when internationalising due to distance to major export markets and their small size of the home market. Under this theme and related projects we investigate how NZ SMEs can overcome such challenges by activating entrepreneurial capabilities.

  • Fath, Ben, Antje Fiedler, Noemi Sinkovics, Rudolf R. Sinkovics, and Bridgette Sullivan-Taylor (2021), “International relationships and resilience of New Zealand SME exporters during covid-19,” critical perspectives on international business, Advance online publication. https://doi.org/10.1108/cpoib-05-2020-0061
  • Fiedler, Antje, Benjamin Fath, and D. Hugh Whittaker (2020), “The dominant narrative of the New Zealand–China free trade agreement: Peripheral evidence, presumptive tilt and business realities,” New Political Economy, Advance online publication. https://doi.org/10.1080/13563467.2020.1755243
  • Fiedler, Antje, Benjamin P Fath, and D Hugh Whittaker (2017), “Overcoming the liability of outsidership in institutional voids: Trust, emerging goals, and learning about opportunities,” International Small Business Journal, 35 (3), 262-284. https://doi.org/10.1177/0266242616662510


Responsible labour and employment relationships

Responsible labour

Employee representation in MNC provides opportunities for knowledge sharing and increased consideration of social and environment goals. Within this research theme, we work on projects investigating how globalisation shapes the mechanisms and outcomes of transnational employee participation in MNCs.

  • Fiedler, Antje, Catherine Casey, and Benjamin Fath (2020), “Transnational employee voice and knowledge exchange in the multinational corporation: The european company (se) experience,” Human Relations, Advance online publication. https://doi.org/10.1177/0018726720905351
  • Casey, Catherine, Antje Fiedler, and Benjamin Fath (2016), “The european company (se): Power and participation in the multinational corporation,” European Journal of Industrial Relations, 22 (1), 73-90. https://doi.org/10.1177/0959680115593653

Sustainable cities

Responsible cities

Within this theme, we examine management problems involving intelligent buildings and sustainable transportation problems, such as vehicle sharing, and electric vehicle adoption. Projects are modelled, building on operations research and management science methodologies.

  • Ansaripoor, Amir H. and Fernando S. Oliveira (2018), “Flexible lease contracts in the fleet replacement problem with alternative fuel vehicles: A real-options approach,” European Journal of Operational Research, 266 (1), 316-327. https://doi.org/10.1016/j.ejor.2017.09.010
  • Fehrer, Julia A., Sabine Benoit, Lerzan Aksoy, Thomas L. Baker, Simon J. Bell, Roderick J. Brodie, and Malliga Marimuthu (2018), “Future scenarios of the collaborative economy: Centrally orchestrated, social bubbles or decentralized autonomous?,” Journal of Service Management, 29 (5), 859-882. https://doi.org/10.1108/JOSM-04-2018-0118
  • Fehrer, Julia A. and Heiko Wieland (2020), “A systemic logic for circular business models,” Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.02.010
  • Oliveira, Fernando S. (2020), “A causal map analysis of supply chain decentralization,” Journal of Computer Information Systems, 1-11. https://doi.org/10.1080/08874417.2020.1768606